Just In The Brand

Just In The Brand, LLC specializes in business development, PR, and event planning in the Film and Music Entertainment fields.

The company was founded by Jay Choe, whose resume includes processing all of the music used for ringtones/ring-back back when we switched over to smart phones, appearing as a character in anime, and planning concerts for your favorite K-pop groups and anime/pop culture/music conventions since 2009.

After having worked for the big labels early during the 2nd Hallyu wave, Jay now takes on projects that pique his interest, from producing independent films to supporting rising stars.

Currently, JitB is working with PIXY, a K-pop group from Seoul, South Korea, who debuted in the U.S. in the summer of 2022 at Otakon in Washington DC. Check out their music video below and hightlights from their US debut.

Next-level fan interactions and dance choreography workshops directly with the artist?

Yeah, that was us.

More to come in 2023 and beyond.

Reach us at Jay@JustInTheBrand.com.